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One of the features of vizbp is licensing and a full API. The licensing model allows you to sell either as a one-time purchase or a subscription licensing model.

Even with the one-time purchase, you can sell w/ a yearly maintenance fee in order to realize recurring revenue and provide updates to your existing customers. You just have to ensure you are keeping up with functionality of the underlying application or be adding features provided by the reporting application.

With a subscription model, you will obviously realize recurring revenue for those customers purchasing a subscription. You can choose to sell a monthly subscription model or offer a discounted monthly rate if the customer pays for a year in advance. You select your pricing model and we make it work!

When a customer purchases your product and requires assistance, needs customization, wants to add other internal data to the model, wants to change visualizations, etc. who are they going to contact? If you make yourself available for consulting, you will pick up new customers and realize consulting revenue from selling your products.

There are authors already selling their products. They are only available from their website. This makes it a bit difficult for potential customers to find. Even if you continue selling the product from your website, it makes sense to sell with vizbp. It is another marketing channel for you, your product, and your consulting business (if applicable).

Having a single marketplace to acquire reporting assets just makes sense.

vizbp is going to put significant resources into marketing. We will obviously market the site but we plan to market your products as well, especially as we ramp up.

The marketing potential is strong.

With a reporting solution built on a common application, you are able to market not only to the specific reporting solution community but to the solution’s application community as well.

This is one of the marketing opportunities we will pursue.

One of the great advantages working with a community of customers who are users of the reporting application or underlying application the reporting solution is built on is constant feedback. vizbp provides an idea submission system to allow the community to vote for new products or vote for enhancements to existing products.

Providing back to the reporting/application community should be one of your major goals. So many from the community have provided solutions, methods, applications, and code that have made our lives much easier. Solving a difficult problem is just an Internet search away.

Besides being the right thing to do, it can also be a business advantage. It is one method to get lots of eyes on your other products. It is a common pricing strategy to give away or price very low one product as a marketing strategy to increase sales on your other products.

Even if you are only providing free products, this is a method to gain notoriety in your respective community. More visibility on the products that you create makes you known in that community.

The cost of developing a solution is shared by all its eventual purchasers, so the initial cost is much lower than the cost to develop from scratch.

Users/companies can lower investment costs by purchasing a pre-built solution from vizbp. If made available by the author, a subscription product will have a much lower initial investment than a one-time initial purchase.

How soon can you see a return on your investment? With vizbp, it can be immediate. You can purchase a full blown solution and connect it to your data immediately. With development, you have to account for gathering requirements, understanding requirements, time investment from your subject matter experts, finding a developer knowledgeable of the subject matter and the software, development time, testing time, and deployment time.

With vizbp, the seller is typically also making their time available as a consultant. This means there is an immediate contact to reach out to for support, customization, etc.

As new features and functionality are added to the underlying application the solution is built on, the authors will typically add that data and visuals to the solution. As a customer, you will take advantage of the ongoing cost savings and time to value if you continue paying for maintenance and updates.

Authors should provide an overview of their solution and documentation. You can utilize this documentation to customize training to your end users. You can most times even reach out to the author to provide customized training to your end users.

Most solutions are made to be expandable. You can reuse the code provided for many applications. You can add more data to an existing solution. You can utilize the solutions as you see fit, within the scope of the author’s license.